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Jose Cuervo to establish travel retail division

Casa Cuervo, owner of Jose Cuervo Tequila and Proximo Spirits, is launching a travel retail division that will integrate operations in EMEA, Asia Pacific and the Americas.

Jose Cuervo Global Travel Retail will feature a portfolio of ‘exciting and innovative brands’

Jose Cuervo Global Travel Retail will be headed by David Phelan, who has experience working in the drinks industry with C&C International and Diageo USA.

The new division will combine the Jose Cuervo and Proximo Spirits operations, which also includes the Three Olives vodka, Boodles Gin and Tincup whiskey brands, under one umbrella.

Juan Domingo Beckmann, CEO of Casa Cuervo, said: “As the world’s number one Tequila, Jose Cuervo has always held a strong position in travel retail and enjoyed success over recent years with our regional teams.

“The Jose Cuervo Global Travel Retail team will lead a coordinated global strategy for Jose Cuervo and a growing portfolio of innovative brands, bringing global travel retail and innovation expertise.”

A spokesperson for Jose Cuervo added: “We are developing a global travel retail strategy for our growing portfolio of exciting and innovative brands ideally suited to the Travel Retail spirits market.
“For the moment it is business as usual on all fronts with partners and customers and we will update on ongoing basis.”

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