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Spirits Masters launches brand new categories
By Amy HopkinsAs cocktail culture continues to thrive across the globe and RTD brands become increasingly popular, The Spirits Business has launched two new categories in its Spirits Masters competition – The Pre-mixed and Speciality Masters.
The Spirits Business has launched The Pre-mixed Masters and The Speciality Spirits MastersBoth set to take place October 2014, The Pre-mixed Masters and The Speciality Masters have been launched in response to emerging trends in the industry as part of a bid to recognise brands which fall under these categories on the world stage.
Chaired by The Spirits Business and a panel of leading spirits specialists, entries to both categories will be judged in a blind tasting, with Silver, Gold and Master medals awarded. The Gold and Master winners will then be judged for the overall title of Grand Speciality spirits Master 2014.
Excellence will be recognised by category, age and design and packaging.
The deadline for entries into both competitions closes on Tuesday 7 October. Those wishing to enter The Pre-mixed Masters should click here, and those wishing to enter the Speciality Spirits Masters should click here.
For any more information, contact Daisy Jones, associate publisher of The Spirits Business at daisy.jones@thespiritsbusiness.com.