Jack Daniel’s opens East London music bar

Jack Daniel’s has opened its own live music venue in East London to support the launch of a new music campaign, called Jack Rocks.

Jack Daniel’s has opened a new live music venue in East London, called Jack Rocks The Macbeth

In partnership with The Macbeth music bar in Hoxton, Jack Daniel’s has opened Jack Rocks The Macbeth as part of a wider campaign to support its new Jack Rocks music campaign.

Jack Rocks The Macbeth features a main live music room, upstairs saloon bar and a workspace specifically created for NME journalists and Spotify staff.

The campaign will be fronted by indy rock group CuT, the protégés of former Blur manager and Food Records boss Andy Ross.

“Partnering with a live music venue with our own spin is a first for us and we’re really excited to give both up-and-coming artists and like-minded music lovers alike a place where they can listen to some inspirational stories and most importantly share some legendary music moments,” said Michael Boaler, senior brand manager for Jack Daniel’s.

In October last year Jack Daniel’s, owned by Bacardi Brown-Forman, returned to the UK with its JD Roots music campaign, hosting exclusive gigs across London, Edinburgh and Manchester.

The new Jack Rocks The Macbeth music bar will be open for four months from September 2014.