Hendrick’s reveals new Dreamscape tea cup gift pack
Hendrick’s Gin is to roll out a new design for its popular tea cup gift pack this autumn, with an edition inspired by dreams.
Hendrick’s Dreamscape tea cup giftpack is being rolled out from AugustThe Dreamscape gift pack includes a 700ml bottle of Hendrick’s Gin plus a dream-themed tea cup and recipe suggestions from UK brand ambassador Duncan McRae.
James O’Connor, senior brand manager at Hendrick’s owner William Grant & Sons UK, said: “Consumer interest in premium gin is at an all-time high and as a result, retailers are giving the category more space on shelf to capitalise on the opportunity.
“Gifting is hugely important to consumers and we know that alcohol is the most gifted category in the UK. Spirits play a key role in this and the new Hendrick’s Dreamscape pack is special as we believe consumers will treat themselves to it as well as their loved ones.
“As a year round opportunity for retailers, gifting is key to driving profits in the off-trade, particularly in the independent sector.”
The pack will be available nationwide at grocery, convenience and specialist retailers from August, at an RRP of £28.09.
