González Byass makes Cellar Trends UK distributor

Spanish wine and spirits producer González Byass has appointed Cellar Trends to distribute its spirits portfolio in the UK.

Nomad Outland Whisky, among other González Byass brands, will be distributed in the UK by Cellar Trends

The distribution company will exclusively handle The London No.1 gin and newly launched Nomad Outland Whisky – an expression created in Scotland but aged in Spain – before distributing González Byass’s brandies in early 2015.

“We are extremely pleased to be working with Gonzalez Byass, an international company with a track record of integrity and success,” said Terry Barker, director of sales and marketing at Cellar Trends.

“The González Byass spirits portfolio will complement our existing portfolio of premium and prestige brands well. We look forward to working with the González Byass team in Spain to build these brands in the UK”.

Cellar Trends will look after the sales, distribution and marketing of González Byass’s key focus brands effective from 1 September.

Martin Skelton, managing director of González Byass UK, said: “While our UK distribution arm – González Byass UK – has been growing with its wine portfolio, we have a collection of superb quality premium spirits which have had great success in the Spanish and other international markets.

“Cellar Trends will be instrumental is ensuring continued success with our spirits in this market.”