Chivas launches limited edition Bremont watch

Pernod Ricard has collaborated with luxury watch designer Bremont for the next installment of its Made for Gentlemen Chivas Regal campaign.

Chivas Regal has created 12 limited edition watches in collaboration with Bremont

Available domestically and in global travel retail from this month, the Chivas 12 Made for Gentlement by Bremont limited edition gift tin features a deconstructed watch design.

As part of its collaboration with Bremont, blended Scotch whisky brand Chivas Regal will also launch 12 bespoke Chivalry watches which will auctioned for charities around the world, with an online auction donating proceeds to The Prince’s Trust Enterprise Programme.

The watch design encompasses a piece of oak cask used in the maturation of whiskies for Chivas Regal, and also features the signatures of John and James Chivas as well as the Chivas crest embossed on the dial.

An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the watch’s leather presentation pouch.

“With this latest edition, we’re celebrating not only the style and handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John and James Chivas were renowned, and that is increasingly valued in today’s competitive world,” said Richard Black, global brand director for Chivas Regal

‘We’re delighted with the exquisite designs and we’re confident that Chivas 12 Made for Gentlemen by Bremont will be well received by discerning whisky fans around the world.”

Last year, Chivas Regal partnered with fashion designer Patrick Grant for its Made for Gentlemen campaign, launching a limited edition gift tin containing either a tie, cufflink, watch, or a pocket square.

The campaign will see an on-going annual collaboration between Chivas Regal and  “modern craftsmen who share a passion for style, discernment, heritage and creativity”.