U’Luvka Vodka joins Love Drinks portfolio

Super-premium Polish vodka U’Luvka has appointed Love Drinks its UK distributor as part of a renewed investment in the brand.

Although available in the UK since 2005, the partnership marks the first time the Polish rye and grain-based vodka has appointed a sales agency to manage distribution and brand awareness in both the on- and off-trade.

Nick Kirkpatrick, co-founder of U’Luvka Vodka, said: “The quality and reputation of U’Luvka speaks for itself.  We are investing in the brand with renewed vigour and are confident that we have found a great partner in Love Drinks who share and understand the very essence of U’Luvka which is lovingly created and drunk with friendship, love and pleasure.”

Kirsty Loveday, founder and managing director of Love Drinks, added that the group had been seeking a “straight” vodka to suit its portfolio “for many years”.

“We’re looking forward to further establishing U’Luvka’s credentials as a super-premium luxury vodka and ensuring that it has its deserved place on the back bars of the best bars and on the shelves of quality retailers, both on-line and in-store,” she said.

U’Luvka Vodka is available for an RRP of £34.99.