The Macallan producer sets up travel retail unit
Edrington, producer of The Macallan Scotch whisky and Brugal rum, has moved forward with its route-to-market strategy by setting up a global travel retail unit.
Based in Singapore, the new business will be responsible for travel retail operations around the world, and will take over the management of the company’s existing travel retail businesses in Asia, Europe and the Americas.
Tellis Baroutsis will take on the role as managing director of Edrington Global Travel Retail and will aim to ensure continued “co-operation with the domestic markets”.
The launch of the Edrington’s new travel retail unit follows that of its wholly-owned US sales, marketing and distribution company in May this year.
“Edrington’s new global travel retail unit will increase our focus on this important high growth channel,” said Scott McCroskie, commercial director for Edrington.
“Locating the unit in Singapore and appointing a proven business leader like Tellis Baroutsis demonstrates our confidence in the long term potential of our brands and the travel retail sector.”
Edrington Global Travel Retail is due to begin trading on 1 October 2014.