Gloworm recruits former Allied Domecq director

Gloworm Drinks, a new brand of premium energy drinks designed to mix with specific spirits, has appointed a former director at Allied Domecq to drive its routes to market.

Richard Porter, who was also previously director of national accounts at Carlsberg UK, has been appointed business development controller by Gloworm to shape the direction of the group’s sales team and develop its established distribution channels.

“These are exciting times for the brand and after a great start to the year we look forward to working with Richard to ensure that Gloworm maintains its pattern of growth as we move into the next phase,” said Simon Gray, managing director of Gloworm Drinks.

“With Richard’s invaluable experience we anticipate great things for the brand as it continues to impress the on-trade industry.”

Launched earlier this year, Gloworm variants are now stocked in major wholesalers and bars across the UK.