Beefeater searches for world’s best bartenders
Beefeater Gin is searching for the world’s best London inspired cocktails as it launches its fourth annual global bartender competition.
Beefeater Gin has launched its fourth annual global bartender competitionBeefeater MIXLDN Global Bartender Competition 2014 is challenging bartenders to create a cocktail based on the theme “London Inspires You. You Inspire London”.
“Beefeater MIXLDN is a unique competition – this year’s focus is on the capital as a place that both inspires and is inspired by the global community,” commented JC Inglesias, international brand director for Beefeater.
The competition will see as many as 30 different countries host national competitions from now until November 2014, where bartenders will be given the choice of using either Beefeater Dry or Beefeater 24 to create their drinks.
The winners will then be flown to London in January 2015 for the chance to be crowned Beefeater MIXLDN Global Bartender Champion, take part in the Beefeater Global Brand Ambassador Programme plus attend two prestigious bartender events of their choice.
