Alcohol ad submissions increase 40% in 2014

The number of alcohol advertisements submitted to Irish regulatory body CopyClear increased nearly 40% in the first five months of 2014.

The amount of alcohol advertisements submitted to an Irish vetting body has increased 40% so-far in 2014

According to a report in The Irish Times, 2,276 alcohol advertisements were submitted to the organisation from the start of the year to the end of May.

Beer accounted for two thirds of alcohol advertisements sent to the organisation, with 1,546 submitted in the time period, compared to 1,000 in 2013.

In 2013, spirits accounted for 22% of all alcohol advertising submissions, a decline compared to the 25% seen in the previous year.

Meanwhile, wine has grown its share of alcohol advertising, accounting for just 3% of drinks advertisers in 2010, rising to 7% in 2013.

CopyClear is an independently-run agency which aims to ensure the advertising of alcoholic brands in Ireland complies with all relevant codes of practice.