Stolichnaya reinvents vodka-lemonade for summer

Stolichnaya Vodka is reinventing the vodka and lemonade as the must-have cocktail of the summer through a new global marketing initiative.

Throughout June Stoli will activate the 100 Days to Squeeze campaign throughout the US, encouraging consumers to visit Stoli-branded lemonade trucks and Stoli Lemonade bar events.

Limited edition POS including mason jars, infusion stations and lemonade carts will be installed in London and New York this month.

The brand has also teamed up with Thrillist for its Best Day of Your Life food and drink festival in New York City on 21 June.

Meanwhile, a retro 1950s van will visit London’s most iconic squares offering free lemonade tastings and Stoli Lemonade sorbet to consumers.

Stoli Lemonade recipes are available at the brand’s Instagram and Facebook pages.