New Amsterdam releases ‘category-breaking’ flavoured vodkaBy Becky Paskin
E&J Gallo’s New Amsterdam Vodka has released two new flavours that are a “break from category norms”.
The vodka brand, the first to reach one million case sales in its first year, has announced the launch of New Amsterdam Orange and New Amsterdam Pineapple flavoured vodkas.
Both flavours are described by the group as being unique in the category by being “distinct from competitors”.
“In line with the New Amsterdam It’s Your Town ad campaign, the essence of the brand captures the feeling of ownership of your city, local pride, and the unabashed celebration of socialising,” said Gerard Thoukis, senior director of marketing at New Amsterdam Spirits.
“With the introduction of New Amsterdam Pineapple and Orange Flavoured Vodkas to the current portfolio, we are excited to give consumers a new way to enjoy New Amsterdam as they pursue a night out on the town.”
New Amsterdam Pineapple and Orange Flavoured Vodkas are available across the US for an RRP of $14.99 for 750ml.
Launched in 2011 as the sister brand to New Amsterdam Gin, the brand now features six flavours, including Citron, Peach, Red Berry and Coconut.