King’s Ginger and Pink Pigeon move to Mangrove

Pink Pigeon rum and The King’s Ginger liqueur will change UK distributor from 1 June to Mangrove Global.

Pink Pigeon rum and its portfolio-mate The King’s Ginger join Mangrove in the UK

The two brands, owned by Berry Bros. & Rudd, were previously distributed by Cask Liquid Marketing.

Stuart Ekins, director of Cask Liquid Marketing, said: “It was a pleasure to have worked with Berry Bros. & Rudd Spirits in building the profile of these super-premium brands in the London on-trade and beyond. We are justifiably proud of the impact our efforts have had on the visibility and sales of both The King’s Ginger and Pink Pigeon.”

Nick Gillett, managing director of Mangrove, added that the two super-premium products “complement Mangrove’s portfolio perfectly”, representing “authenticity, innovation and commercial viability”.