Johnnie Walker engages Indians this Father’s Day

Johnnie Walker Blue Label is giving consumers in India the chance to win a trip to the Johnnie Walker House in Beijing as part of its Father’s Day marketing campaign.

Johnnie Walker Blue Label is encouraging Indian consumers to engage in its #DateWithDad campaign for Father’s Day

The #DateWithDad campaign encourages consumers to celebrate Father’s Day (15 June) by sharing a bottle of Johnnie Walker Blue, as well as their most memorable moment with their father online at www.datewithdad.co.in. .

The 10 participants who share the most engaging moments will win a fine-dining experience for two, while the overall winner will be given a trip to the Johnnie Walker House of whisky in Beijing.

“Johnnie Walker Blue Label, the rare pinnacle blend of the House of Walker, is the discerning choice for those looking to celebrate their milestones with a statement of genuine style and substance,” said Bhavesh Somaya, marketing director for Diageo India.

“Over the years, Johnnie Walker’s endeavour has been to give Scotch connoisseurs an inimitable and exclusive experience to cherish. This year we decided to give patrons a chance to share the rarest experience with the greatest man in their lives – their Father.”