Spirits given limelight at Vinexpo Asia-Pacific
The Spirits Business has collaborated with Vinexpo Asia-Pacific to put the vibrant world of spirits under the spotlight with a new concept bar for this year’s show.
Named Spiritual, the concept bar will allow brand owners both exhibiting at the show and without a presence, to showcase their products through a variety of cocktails.
A team of expert mixologists from the International Bartenders’ Association (IBA) have been enlisted to provide a bespoke cocktail menu for visitors to the Spiritual bar in the centre of Hall 3.
A series of masterclasses will also take place at the bar.
Running from 27-29 May in Hong Kong, Vinexpo Asia-Pacific is intent on giving spirits more emphasis than at past shows.
Recent data released by Vinexpo and IWSR shows Asia to be the largest consumer of spirits with a 62.7% share of the global spirits market.
China is the largest nation of spirits consumers in the region, while Japan is the leading spirits importer.
Despite austerity measures in China negatively impacting Cognac volumes, spirits sales in the region are expected to grow by 8.65% by 2017, while those in India and Singapore are to increase by 20.5%.
Vinexpo Asia-Pacific will showcase several local brands including baijius, alongside a range of international brands from numerous categories.
In anticipation of 18,000 visitors attending the show, Vinexpo Asia-Pacific has increased its floor space by 50%, extending over two halls at the Hong Kong Convention and Exhibition Centre.