Miniature Martell crystal decanter launches
Pernod Ricard has released a miniature 200ml version of its L’Or de Jean Martell crystal decanter in Asia travel retail markets.
Designed to appeal to affluent gift givers, the L’Or de Jean Martell bottle has been crafted by French crystal-makers Cristal de Sèvres and is displayed in a luxurious gift box by French interior architect and designer Eric Gizard.
Made from a blend of over 400 rare eau de vie, including some aged for over 100 years, the decanter carries an RRP of US$1,070.
“The launch of this iconic bottle is bound to cause a stir in Asian Travel Retail as its miniature size will give travellers the opportunity to experience the ultimate cognac,” said Sandrine Tesniere, marketing manager for Martell at Pernod Ricard Asia Travel Retail.
“Its convenient size and ornate design make it ideal for gifting and so we’re confident that it will encourage trial of L’Or de Jean Martell.”
L’Or de Jean Martell 200ml bottle is now available in Singapore Changi, Hong Kong International, Kuala Lumpur International, and Macau International, as well as airports throughout Taiwan, Thailand, Indonesia, Vietnam, and China.
In February 2014, Martell released another limited edition bottling into Asia travel retail which paid tribute to the brand’s cellar masters.