Bacardi rum extends flavours with Mango Fusion
Bacardi has increased its footprint in the flavoured rum market with the release of a mango-flavoured variant in the US.
Bacardi has extended its flavoured rum collection with Mango FusionBacardi Mango Fusion is available to both the on- and off-trade and is described as a fusion of the “ripe flavour of mango with a recognizable hint of orange”.
“Mango is one of the most popular flavors on the market today, with its light, crisp profile,” said Toby Whitmoyer, vice president and brand managing director for rum at Bacardi USA. ”
As leaders in the rum category, we’re committed to innovating to meet our consumers’ needs – and BACARDÍ Mango Fusion delivers on that promise.”
The launch of the new variant will be supported by digial media, smapling and promotions across the US.
Bottled at 38% abv, Bacardi Mango Fusion carries and RRP of US$14.99.
British Islands-based Bacardi entered the flavoured rum market with its Limon expression in 1995.
The group released its Pineapple Fusion bottling in the US last April.
