26th February, 2014 by Amy Hopkins
- This article is over multiple pages: 1 2 3 4 5 6
265 million litres
This number one spot may come as somewhat of a surprise to many, but the Philippines is by-far the world’s largest gin market, purchasing 265 million litres of the spirit in 2012 – more than all of the other countries on this list combined.
Local brand Ginebra San Miguel makes up a large part of these sales, which are boosted by the relative affordability of the spirit.
However, the continued growth of premium international spirits in Asia also means that many affluent Philippine consumers are “trading up”.