William Grant to handle Flor de Caña in the US
Flor de Caña rum has entered into a distribution agreement with the US arm of William Grant & Sons, ending its seven-year contract with Campari.
Flor de Caña rum will be distributed in the US by William Grant & Sons USAWilliam Grant & Sons USA will take over from Campari America – which has managed the Nicaraguan rum brand’s sales, marketing and distribution in the US since 2007 – when its current agreement expires on 30 June 2014.
“With our shared passion for quality, respect for tradition, and independent family-owned status, William Grant & Sons is the perfect match for Flor de Caña rums,” said Robert Collins, managing director of Flor de Caña.
“The company has one of the strongest reputations for building brands for the long term, and currently boasts one of the fastest-growing portfolios in the US.”
A statement claimed that Flor de Caña and Campari America had agreed to “end their relationship” and that William Grant & Sons and Campari America would “work co-operatively” to transition the brand
Jonathan Yusen, president and managing director of William Grant & Sons USA, said: “We are extremely proud to enter into this agreement for the distribution of Flor de Caña, an authentic brand steeped in tradition.”
“Flor de Caña has a fantastic range of premium and super-premium single estate aged rums and, as such, is a great complement to our current portfolio.”
It was revealed in November last year that the Flor de Caña distillery would be releasing its oldest expression to date – a 25-year-old expression the company has deemed its “crown jewel”.
