Philippine rum Don Papa launches in UKBy Melita Kiely
The “world’s first” single island rum from the Philippines, Don Papa Rum, is launching in the UK through distributor Marblehead.
The spirits brand developer has signed a distribution agreement with the Bleeding Heart Rum Company for both the on- and off-trade in the UK.
Created in 2012, Don Papa Rum is made from sugar cane grown on the southern island of Negros, and then aged for seven years in American oak in the foothills of Mount Kanlooon before also being blended and bottled on Negros Island.
It is described as light and fruity on the nose with flavours of vanilla, honey and candied fruits.
“I’ve been delighted with the response so far in the markets in which Don Papa has launched including the Philippines, France, Belgium and Italy,” said Stephen Carrol, founder of Don Papa.
“The UK is a dynamic and growing rum market and we feel the time is right to enter into a partnership with Marblehead and make Don Papa available here.
“Premium rums such as Don Papa have added another dimension to the drinking moment and, based on the number of requests we’ve had in the UK for Don Papa, we’re excited about our brand’s future with Marblehead.”
Bottled at 40% abv, Don Papa Rum will be sold at an RRP of £29.95 per 700ml bottle.