J.R. Ewing Bourbon created in honour of Dallas return

Warner Bros. has partnered with a spirits bottling company to release a new Bourbon brand named J.R. Ewing, in celebration of the return of Dallas to TV screens.

J.R. Ewing Bourbon, created to coincide with season three of Dallas, will eventually be launched internationally

The 1970/80s hit TV drama returned to US screens last night (24 February) for a third season on TNT, following the lives of the Ewing family, a wealthy Texan clan rife with sibling rivalry, betrayal and corruption.

To coincide with the launch, Warner Bros. commissioned the Southfork Bottling Company to bottle a four-year-old, 80 proof (40% abv) Kentucky Bourbon under the J.R. Ewing name.

“My father, Larry Hagman, would have loved the fact that this new Bourbon was named after his legendary character, J.R. Ewing — a signature spirit inspired by one of the most beloved, conniving and trailblazing characters in entertainment history,” said Preston Hagman.

The Bourbon, which features an image of the Southfork Ranch – home of the Ewings – etched on the bottle, is said to have a “classic” nose with a “surprisingly mild” taste profile with a lightly spicy, honey taste.

“Creating a brand of such high quality is reflective of J.R.’s thirst for the best in life, and the new brand really pays tribute to the character with whom everyone around the world is familiar,” said Andy Harmon, co-founder of Southfork Bottling Company.

J.R. Ewing Bourbon will initially be available in 14 States in the South and Midwest from the end of March, but will become a national brand within a few months and available internationally by the end of the year. It will be marketed to distributors by Prairie Creek Beverages in the US, and internationally by Netherlands-based exporter Melchers Group.

Late last year Paramount co-launched a Ron Burgundy whisky to coincide with the US release of Anchorman 2 in cinemas.