Mila Kunis to front Jim Beam Bourbon campaignBy Amy Hopkins
Jim Beam Bourbon has enlisted Hollywood actress Mila Kunis as spokesperson for its first global marketing campaign.
Targeting more than 100 markets across the world, Beam’s ‘Make History’ television campaign will air over the coming months.
Kevin George, senior vice president and chief marketing officer at Beam Inc, said that this partnership signified a “truly new era for the brand”.
“Mila’s love of Bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner,” he said.
“Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The advertisement will premiere in the UK on 17 March and will roll out across global markets over the next few months.
Kunis will also feature in the ‘Make History’ campaign on Jim Beam’s website, (www.jimbeam.com), Facebook and Twitter pages.
“As a fan of Bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, star of Family Guy and Friends With Benefits.
Last February, Beam revealed that Leonardo DiCaprio would star in its advertisement aired in Asia.
Click on the video below to see Mila’s visit to Beam’s distillery in Clermont, Kentucky.