Johnnie Walker releases Dunhill travel retail exclusive

Johnnie Walker Blue Label has partnered with Alfred Dunhill to launch a Johnnie Walker Blue Label and Alfred Dunhill Travel Retail Exclusive Gift Pack.

Johnnie Walker Blue Label and Alfred Dunhill join forces to release a travel retail exclusive gift pack

The gift pack forms part of the limited edition collection inspired by John Walker and Alfred Dunhill’s travels round the world.

Designed by Dunhill, the travel retail pack includes a unique Johnnie Walker Blue Label one litre bottle, embossed with a map design, which also decorates the interior and exterior of the pack.

Signature elements from both brands have been incorporated into the design, including the Johnnie Walker Blue Label blue packaging and Dunhill’s famous Chassis design.

This is the latest collaboration between Johnnie Walker and Alfred Dunhill following a partnership between the Diageo-owned brand and Porsche Design Studios in 2012.

Steve White, global marketing director of Diageo global travel and Middle East, said: “With the Johnnie Walker Blue Label Limited Edition Travel Retail exclusive gift pack designed by Alfred Dunhill, two British icons celebrate a shared journey towards achieving the extraordinary.

“It is therefore fitting that a travel retail exclusive gift pack has been created for global travellers to enjoy on their own great journeys.”

To celebrate its release, Johnnie Walker Blue Label and Alfred Dunhill pop-ups have been installed in airports all around the world, including Shanghai Pudong International Airport Terminal 2, land-side in Incheon International Airport in South Korea and in Concourse A of Dubai International Airport, showcasing the gift pack and offering samples to travellers.

The Johnnie Walker Blue Label Travel Retail Exclusive Gift Pack will be available in 41 travel retail outlets globally at an RRP of US$300 (£182).