Instil Drinks adds new Cachaça to portfolio

With the start of the World Cup 2014 in Brazil now just months away, Instil Drinks Co has announced a new Brazilian addition to its existing portfolio – Boca Loca Cachaça.

Instil Drinks has announced a new addition to its Portfolio, Boca Loca Cachaça

The Brazilian spirit is distilled from freshly pressed sugar cane juice before being slightly aged in Jequtiba barrels and filtered using charcoal-based filters.

Boca Loca Cachaça – meaning crazy lips – has an abv of 40% and is described as having a “smooth, full bodied and fragrant” flavour.

“Boca Loca is an incredible fit to our portfolio, as the liquid offers exceptional quality at a competitive price. With the Word Cup, Olympics and tremendous economic growth knocking on Brazil’s door, we should expect to see Brazilian culture and passion at the height of consumer awareness and campaigns throughout 2014,” said Nick Rodgers, head of Instil.

“Mixability is what sets Boca Loca aside from other Cachaças. Not only is it smooth in Caipirinhas, but its dynamic, fruity flavour enables you to create innovative cocktails with an edge.”

Boca Loca Cachaça will be sold in 40 US states and nine other countries around the world at an RRP of £23 per 750ml bottle.