Crown Royal introduces new craft bottling
Crown Royal has launched a new blend of more than 50 whiskies to pay homage to the Canadian brand’s historical roots.
Diageo has created Crown Royal XO to add to its premium portfolioFinished in Cognac casks from the French Limousin Forest and handcrafted by Crown Royal master blender Andrew MacKay, the new Crown Royal XO is described as a “complex expression” with notes of vanilla, spice and dried fruit.
“The ultra-premium nature of Crown Royal XO and the smoothness of the liquid can be attributed to the handcrafted approach we took while creating the unique blend,” said MacKay.
“We’re looking forward to sharing this special blend with adults across the country and encourage them to incorporate it into their celebrations of extraordinary moments and events.”
Brand owner Diageo has said this new bottling is an acknowledgement of the “great craftsmanship and history” of the brand, which was first introduced to commemorate King George VI and Queen Elizabeth’s grand tour of Canada in 1939.
Each 750 ml of Crown Royal XO is available across Canada at an RRP of US$49.99.
