Maker’s Mark seeks rare and vintage barware

Maker’s Mark is encouraging UK bartenders to create a virtual collection of their most interesting and rare barware, as part of a strategy to highlight its own preciousness.

The brand’s UK distributor Maxxium UK has called upon bartenders to submit photographs of their most prized possessions from vintage items to unusual gems, which will then be compiled in The Maker’s Mark Bartender Trove on Pinterest, with a view to hosting a live exhibition next year.

The bartender with the most impressive submission will be rewarded with a trip to the Maker’s Mark distillery in Loretto, Kentucky.

Eileen Livingston, marketing controller for imported whiskey at Maxxium UK, said: “The Maker’s Mark Bartender Trove celebrates the craftsmanship that goes into making this super-premium Bourbon – its small-batch production process, hand-cut labels and individually hand-dipped wax seals – and shares it with the people that bring the liquid to life.

“It unifies Maker’s Mark with the craftsmen of the on-trade and will showcase an extraordinary collection of bar wares that will each tell a story and inspire others to take their cocktails to the next level.”

Bartenders can submit photos of their prized possessions to trove@lime-pr.co.uk. They must be accompanied by a cocktail recipe featuring at least 35ml of Maker’s Mark and rare ingredients.