Four million unique bottles designed for Absolut Originality
Following the launch of last year’s Absolut Unique range, Absolut vodka is introducing another four million individually designed bottles it’s calling Absolut Originality.
The new collection features an embedded stripe of cobalt blue colour that’s added to molten glass as it enters the bottle mould at 1100C. The single drop of cobalt is invisible at that temperature, and only reveals itself as the bottle cools.
Because each drop of cobalt is added to the glass randomly, no two bottles are created the same.
“The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakably Absolut,” said Mathias Westphal, global brand director at Absolut.
“This classy remake celebrates the original thinking that has always been the Absolut creed and pays tribute to the world’s most iconic vodka.”
The four million Absolut Originality bottles follow last year’s launch of four million Absolut Unique bottles, each of which featured an individual spray paint, graffiti-art design.
Westphal added that for the new Absolut Originality range, the group took inspiration from traditional Swedish glass craft.
“When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”
Absolut Originality will be available across the world from October.
To coincide with the launch, Absolut has designed a series of signature Gourmet Junk Cocktails, each featuring a blue motif such as blue shoestring liquorice, edible blue flowers and blue candy floss, to benefit the on-trade.
Watch the video below to see how Abolut created four million individual bottles using a single drop of cobalt.