Absolut creates 4 million uniquely designed bottles

13th September, 2012 by Becky Paskin

Absolut Vodka Company has launched Absolut Unique, a colourful, limited edition range of four million uniquely decorated bottles, into the global travel retail market.

Absolut Unique

No two bottles of Absolut Unique are the same

Absolut, which is known for its creatively designed bottles and collaborations with world famous artists, had to reinvent its entire production line in order to ensure each bottle of Absolut Unique, was in fact one of a kind.

Featuring a ‘complex’ interaction of human and mechanical elements, the production used splash guns, 38 colours, 51 pattern types and computerised pattern algorithms to ensure complete randomness.

It was estimated that Absolut could create 94 quintillion bottles (94 times 10 to the 18th power) before two similar bottles could appear.

“The result widely exceeded our expectations,” said Anders Olsson, director of The Absolut Company Global Travel Retail. “When the first bottles appeared on the conveyer line, we cheered. By that time, the production line already looked more like an artist’s studio than a bottle factory. Absolut Unique feels a bit `mad scientist´, a bit street art, but at the same time very elegant.”

The range will be available in global travel retail from this month, but will eventually be rolled out into domestic markets from October.

To watch a video of how Absolut achieved “the impossible” click here.

Leave a Reply

If that's interesting, how about these?

Top 10 spirit launches in August 2015

A Scotch whisky inspired by Japan, asparagus-infused gin and spicy vodka that more...

Balvenie pops-up at KLIA2 with craft bar concept

William Grant & Sons-owned The Balvenie has unveiled a craft bar pop-up in more...

Pernod Ricard's top brands in 2014/15

While a significant number of Pernod Ricard’s key brands reported flat or more...

DIY gin kit eyes up on-trade expansion

Two friends who launched a DIY gin company allowing customers to create their more...

Southern Comfort expands makeover to RTDs

Southern Comfort has redesigned the packaging of its ready-to-drink range for more...

Japanese whisky auction breaks world records

A rare whisky collection and a single bottle of 52-year-old Karuizawa are more...

Glenfiddich completes core range redesign

William Grant & Sons UK has revamped the packaging for its Glenfiddich core 12 more...

Royal Brackla distillery unveils single malt range

Bacardi-owned John Dewar & Sons is continuing its single malt Scotch whisky more...

Russian Standard extends GTR limited editions

Russian Standard Vodka has launched a third global travel retail exclusive more...

Company creates 'world's first' sweet potato vodka

California-based spirits company Corbin has claimed it has produced the more...

Pernod Ricard writes down value of Absolut

Pernod Ricard has been hit by a 15% drop in 2014/15 full year net profits more...

Nineteenth century whisky found in time capsule

Construction workers have uncovered what is believed to be a bottle of whisky more...

The week in pictures

In this week's picture round-up we'll update you on when music maestro Ellie more...

Set of Japanese whisky Playing Cards to auction

A full set of Hanyu Ichiro’s Playing Cards is expected to fetch more...

Speyside Distillery launches 'black' single malt

Speyside Distillery has unveiled its new port cask-finished “black” Scotch more...

Bottega’s Limoncino passes million bottle mark

Treviso-based Bottega is now selling more than one million bottles of its more...

Cognac fan downs bottle in airport LAGs dispute

A Chinese passenger who was told at airport security that she could not board a more...

Writers Tears Irish whiskey updates packaging

Walsh Whiskey Distillery has enhanced the packaging of its Writers Tears Irish more...

Gordon & MacPhail unveils Mortlach 75 Years Old

Gordon & MacPhail has released a new £20,000 75-year-old Mortlach single malt more...

Drizly delivery competitor Saucey raises $4.5m

On-demand alcohol delivery service Saucey has raised US$4.5m in seed funding to more...