Absolut creates 4 million uniquely designed bottles

13th September, 2012 by Becky Paskin

Absolut Vodka Company has launched Absolut Unique, a colourful, limited edition range of four million uniquely decorated bottles, into the global travel retail market.

Absolut Unique

No two bottles of Absolut Unique are the same

Absolut, which is known for its creatively designed bottles and collaborations with world famous artists, had to reinvent its entire production line in order to ensure each bottle of Absolut Unique, was in fact one of a kind.

Featuring a ‘complex’ interaction of human and mechanical elements, the production used splash guns, 38 colours, 51 pattern types and computerised pattern algorithms to ensure complete randomness.

It was estimated that Absolut could create 94 quintillion bottles (94 times 10 to the 18th power) before two similar bottles could appear.

“The result widely exceeded our expectations,” said Anders Olsson, director of The Absolut Company Global Travel Retail. “When the first bottles appeared on the conveyer line, we cheered. By that time, the production line already looked more like an artist’s studio than a bottle factory. Absolut Unique feels a bit `mad scientist´, a bit street art, but at the same time very elegant.”

The range will be available in global travel retail from this month, but will eventually be rolled out into domestic markets from October.

To watch a video of how Absolut achieved “the impossible” click here.

Leave a Reply

If that's interesting, how about these?

Air India ‘rations’ airport lounge alcohol

State-owned flag carrier Air India has introduced strict limits to the amount more...

Speakeasy Group appoints head of mixology

Australian hospitality firm The Speakeasy Group has signed up noted bartender more...

Poliakov debuts virtual reality experience

French vodka brand Poliakov has unveiled a new immersive digital experience more...

Rémy ‘breaks category boundaries’ at Schiphol

Rémy Cointreau Global Travel Retail has partnered with Amsterdam Schiphol more...

GlenWyvis community distillery launches gin

GlenWyvis, which is set to become Scotland’s “first” community-owned more...

Woodford Reserve Bourbon redesigns range

Brown-Forman has unveiled new packaging designs for its Woodford Reserve family more...

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to more...

Whisky from 1900s could fetch £3,000 at auction

Two bottles of "extremely rare" whisky from The Welsh Whisky Distillery more...

Knob Creek gets GTR gift focus

Beam Suntory Global Travel Retail (GTR) has released a travel retail gift box more...

Macallan unveils Rare Cask Black MOP edition

Edrington Global Travel Retail (GTR) has released a Macallan Rare Cask Black more...

Dewar’s brings 12 aged Scotches to Schiphol

Bacardi Global Travel Retail is running its John Dewar & Sons Fine Whisky more...

Travel retail in focus: Rum

As rum brands large and small continue to push for premiumisation, SB questions more...

Bacardi names new communications head

Bacardi has appointed KC Kavanagh as its new senior vice president and global more...

Arbikie launches strawberry vodka

Arbikie Highland Estate, producer of Scotland’s “first” potato vodka, has more...

Pernod sells Domecq brandies

As part of Pernod Ricard’s strategy to focus on its priority brands, the firm more...

Strathearn Distillery sells first whisky for £4,000

Scottish microdistillery Strathearn has auctioned its first single cask whisky more...

Teeling debuts 26yo single malt at Dublin Airport

Teeling Whiskey Company has launched a 26-year-old single malt in its limited more...

Bombay Sapphire kicks off winter activity

Bombay Sapphire has collaborated with artists and designers to recreate more...

Karuizawa: A brand history

Japanese whisky distillery Karuizawa is spearheading the upper echelons of the more...

WSTA: Drinks should 'lead' Brexit deals

The Wine and Spirit Trade Association is calling for Brexit ministers to let more...