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SWA announces new chief executive

The Scotch Whisky Association (SWA) has appointed a new chief executive as Gavin Hewitt prepares to step down after 10 years in the role.

David Frost
David Frost will take over from Gavin Hewitt as chief executive of the SWA on 2 January

David Frost, who is currently director of Europe, Trade and International Affairs at the UK Government’s Department of Business Innovation and Skill (BIS), will take over the role when Hewitt leaves at the end of the year.

In his role at BIS, Frost has been responsible for UK’s trade policy, working closely with the EU Commission, other major trading countries, commercial and trade bodies.

He has previously been ambassador to Denmark and director for both strategy and the EU in the Foreign and Commonwealth Office.

“My career to date working in economic, trade, and EU affairs in the UK and overseas has given me a wealth of experience of global communication issues which will stand me in good stead in my new role in the Scotch whisky industry,” said Frost.

“I am excited about taking up this new position at the helm of this highly-respected trade body which provides an invaluable service to the industry.”

Current CEO Hewitt joined SWA in October 2003, during which time he has seen global growth and increased investment in the Scotch whisky industry.

He said: “I have thoroughly enjoyed my 10 years as chief executive of the Scotch Whisky Association. The industry has expanded to meet surging global demand, with exports almost doubling in the last 10 years and unprecedented levels of new investment.

“Scotch whisky is vital to the UK and Scottish economies. David Frost’s experience of working closely on economic affairs in the UK and overseas fits him well for the role.”

Frost’s new role will begin on 2 January.

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