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Jack Daniel’s Sinatra Select launches in UK
Jack Daniel’s Sinatra Select, the special edition Tennessee whiskey released late last year exclusively in travel retail, is now available to buy domestically in the UK.
Jack Daniel’s Sinatra Select will bis finally available in UK domestic retail
First unveiled at TFWA Cannes in 2012, Sinatra Select became an international success as it was rolled out across duty free and travel retail outlets across the world.
Now, after 12 months on sale, the edition commemorating the countdown to legendary singer Frank Sinatra’s 100th birthday in 2015 has been made available at The Whisky Exchange, Selfridges and The Whisky Shop.
“The perfect addition to any back-bar, new Sinatra Select has been launched to pay tribute to a long-standing friendship and is a must-have for any Jack Daniel’s enthusiast,” said Ffion Jones, brand manager for super-premium American whiskies at Bacardi Brown-Forman Brands, alluding to the famous love Sinatra had for Jack Daniel’s.
“Like Frank Sinatra himself, we believe the distinctive taste of our whiskey should be shared with friends and new acquaintances alike. However, with only a limited number of bottles available we advise fans to get theirs while stocks last.”
Sinatra Select has been crafted from specially-created “Sinatra barrels”, the staves of which have been carved on the inside to allow the liquid to come into contact with more wood.
Only a limited number of Jack Daniel’s Sinatra Select (45% abv) will be available from 15 October at an RRP of £150.