Belvedere Vodka targets cinema-goers with a new campaign

Belvedere has this month launched the UK’s first cinema ad campaign in the super-premium vodka market.

Belvedere’s new ad will be the first super-premium vodka campaign to roll out across UK cinemas

The £300,000 campaign will bring Belvedere Vodka’s new advertisement entitled ‘A Night Out’ to all major cinemas across the country during September and October.

“Belvedere Vodka is a brand with growing awareness in today’s thriving drinks category,” said Nick Ambridge, senior brand manager for Belvedere Vodka.

“Cinema advertising will give us national reach to help grow awareness even further. On average, almost 14 million consumers visit the cinema every month and by placing our new advert with the right movies we aim to efficiently target potential consumers.”

The advert was created by New York agency BBDO and was designed to “bring to life the quality of a Belvedere Vodka night out”.
http://youtu.be/imsF9ZSsceQ