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Southern Comfort kicks off football bottle

Southern Comfort has released a limited edition bottle wrapped in an American football label to mark the brand’s sponsorship of ESPN’s 2013 Fantasy Football.

The Southern Comfort American football edition launches this month

The bottles will be available in the US from early August throughout ESPN’s Fantasy Football season, and will run alongside Southern Comfort’s Fantasty Getaway Sweepstakes.

Fans entering the competition y texting ‘SOCOFANTASY’ to 68405 or online at www.socofantastygetaway.com will be in with a chance of winning a four-day trip to New York in February 2014 with a guest.

“We’re extremely excited to release these unique football wrapped Southern Comfort bottles to kickoff the upcoming season,” said Jason Kempf, Southern Comfort brand director. “We encourage fans to pick up a bottle to enjoy with friends during their fantasy football drafts and throughout the 2013 football season.”

The Southern Comfort American football edition is available at an RRP of US$16.99.

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