Roust to sell Molinari’s Limoncello di Capri in Russia
Roust Inc is to launch Italian spirits company Molinari SpA’s Limoncello di Capri liqueur in Russia.
Limconcello di Capri is entering the Russian market for the first timeThe Russian spirits group has been handling the sale of Molinari’s brands in Russia for the past three years, including the Molinari Extra Sambuca, Molinari Caffe and now Limoncello de Capri.
Roust Inc will introduce the liqueur, which is the highest-selling limoncello in the Italian on-trade, across all distribution channels in Russia.
”We are delighted to expand our partnership with Molinari and have high expectations for Limoncello di Capri in Russia,” said Oleg Kirillin, CEO of Roust Inc. “Roust has a solid reputation for creating entire new categories of premium spirits in Russia and building international brands into market leaders.
“In 2012, we established Molinari Sambuca as the number one sambuca in Russia, bringing the brand back to its previous leading position on the market. We are confident that the consolidation of Molinari’s premium alcoholic brands in the Roust portfolio will accelerate their growth.”
Limoncello di Capri was first established in the 19th century, and is now sold in over 40 markets worldwide.
