Grand Marnier makes super-premium move with GM Titanium
Grand Marnier is releasing a super-premium, “exotic” version of its traditional orange liqueur, named GM Titanium.
GM Titanium will only be available in the USThe release, which will be available in the Washington DC, Los Angeles, Chicago and south Florida from August, is designed to broaden the brand’s presence in the spirits market.
A blend of wild tropical orange essence, Asian Clamansi citrus, spices and Cognac, with no added sugar, GM Titanium is packaged in a metallic bottle featuring a silkscreen label that glows under nightclub lighting.
“GM Titanium will be one of the first ever ultra-premium flavored Cognacs to be launched in the United States,” said Alexandra Marnier Lapostolle. “We believe it will intrigue the consumer who seeks something completely new and different, providing a meaningful, upscale alternative to traditional Cognac offerings.”
The release carries an RRP of US$44.99 for a 750ml bottle.
