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News
Tequila Brand Champions 2013
TEQUILA BRAND CHAMPION: SAUZA
Beam’s Sauza has achieved 10% growth, thanks in part to its successful Make It With A Fireman campaign, which went viral in its core market of the US. With two new brand extensions launched in 2013, Sauza looks set to continue its growth rate over the next year.
| TEQUILA | |||||||
| BRAND | OWNER | 2008 | 2009 | 2010 | 2011 | 2012 | % +/- |
|---|---|---|---|---|---|---|---|
| Jose Cuervo | Jose Cuervo | 5.8 | 5.6 | 5.6 | 5.5 | 5.6 | 2% |
| Sauza | Beam | 3.1 | 2.7 | 3.1 | 3 | 3.3 | 10% |
| Patron | Patron Spirits | 1.7 | 1.7 | 1.8 | 1.9 | 2 | 5% |
| El Jimador | Brown forman | 1 | 1.1 | 1.2 | 1.2 | 1.2 | 0% |