Stolichnaya transfers France distribution to RFDBy Becky Paskin
SPI Group, owner of Stolichnaya vodka, has agreed a new distribution arrangement with Baron Philippe de Rothschild France Distribution (RFD) in France.
The new agreement, which came into effect on 1 July 2013, allows RFD to distribute all expressions of Stolichnaya in France, including its flavoured premium vodka and super-premium elit by Stolichnaya.
“We are very pleased to be partnering with Rothschild France Distribution which will accelerate our growth in France,” said Val Mandeleev, CEO of SPI Group. “Their experience in marketing and branding in the region will help our portfolio excel in all distribution channels.”
RFD also distributes the spirits portfolios of Gruppo Campari, Edrington, Beam Inc and Fernet Branca in France.
SPI Group has been reviewing its routes to market over the past few years, with notable changes including the decision to establish its own distribution arm in the US from 1 January 2014.