Stoli Salted Karamel finally arrives in UK
A year since it’s US launch, Stolichnaya is to introduce its much anticipated Stoli Salted Karamel vodka in the UK next month.
The flavoured vodka, which forms part of Stoli’s Indulgent range along with Stoli Chocolat Razberi, combines Stolichnaya vodka with a natural, buttery, salted caramel flavour.
Upon its launch in the US in July 2012, the brand claimed Stoli Salted Karamel was a “world first” in terms of flavour innovation.
Eileen Livingstone marketing controller at Maxxium UK, said: “Next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends.”
The vodka, which is being distributed in the UK through Maxxium UK, will be available in supermarket chain Waitrose from mid-August at an RRP of £21 for a 700ml bottle.