Whyte & Mackay partnership to drive US Scotch sales

Whyte & Mackay has partnered with Blackheath Beverage Group to develop the group’s national sales of its Scotch whisky portfolio.

Whyte & Mackay’s Scotch portfolio, which includes Dalmore, is set to benefit from the collaboration with Blackheath Beverage Group

Led by the Dalmore and Jura brands, Whyte & Mackay’s Scotch portfolio has seen “rapid growth” over the last few years, a trajectory the group hopes to continue through its partnership with Blackheath.

Effective immediately, Blackheath will focus on ensuring the Dalmore, Jura, Cluny and John Barr brands continue to outperform the market.

“Dalmore and Jura malt whiskies have been on a fast track in an outstanding category,” said Jorge Gutierrez, vice president of Whyte & Mackay Americas. “Cluny Blended Scotch Whisky is also growing strongly despite an overall segment decline. Blackheath have put together an experienced, energetic team that we believe will help to increase our market penetration and accelerate the development of our brands in the US market.”