Whitley Neill Gin stands out in new black bottle

To make its point of difference in the saturated gin category clearer, Whitley Neill Gin has unveiled a new matte black bottle design that builds upon its African heritage.

Whitley Neill’s new matte black bottle will certainly help the brand stand out on shelf

The new design features updated, contemporary labelling on a matte black bottle, which describes the nine botanicals and African ingredients that are used to create the gin.

Brand owner Halewood International has created the new, unique bottle to extend and widen the appeal of Whitley Neill through a greater on-shelf presence, building on the success of take home channels such as Tesco and Booths, which already give a wide distribution.

“Whitley Neill has been recognised for many years as a premium, smooth and balanced gin, and we have now developed a design which reflects the brand’s style and origins,” said Richard Clark, director of innovation at Halewood International.

Whitley Neill hopes the new packaging will also attract new consumers into the gin category.