Pinnacle Strawberry Shortcake joins vodka range
Pinnacle Vodka is encouraging US consumers to celebrate National Strawberry Shortcake Day on 14 June with a new dessert flavour: Pinnacle Strawberry Shortcake.
At 35% abv, the vodka is said to contains flavours of “sweet ripened strawberries and whipped cream blended with pastry notes”.
The release comes shortly after that of Pinnacle’s Rainbow Sherbet, which is part of a rapidly growing collection of over 30 indulgent, dessert-inspired flavours.
“When it came to adding to our growing list of unique flavour innovations, Strawberry Shortcake was a clear choice among consumers,“ said Jason Dolenga, senior brand director of vodka at brand owner Beam Inc. “The newest addition to the Pinnacle Vodka family demonstrates Pinnacle’s continued leadership in developing fun and indulgent premium flavours.”
While flavoured vodka is currently outperforming the general vodka category with a volume increase of 1.2% and a value increase of 5.0%, but questions have been raised as to how long demand for eccentric flavours such as whipped cream and cake will last.
Strawberry Shortcake is available across the US for a retail price of US$12.99. Recipe ideas have been released on Pinnacle’s Twitter, Facebook and Youtube pages. See the video below for Pinnacle’s recipe for Strawberry Shortshake.