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Licor 43 to double output with new €15m plant

Spain’s Diego Zamora Group plans to double production of its Licor 43 brand with a new €15m factory.

Licor 43
Diego Zamora Group plans to double the output of its successful Licor 43 liqueur

Also housing the group’s headquarters, the factory in Cartagena, Murcia, will have the capacity to produce up to 12 million bottles a year.

“The recent growth obtained both nationally and internationally, has meant that the production capacity of our current factory was at its limit and an extension was necessary to allow us to continue our global expansion,” said Emilio Restoy Cabrera, CEO of Diego Zamora Group.

The company ended 2012 with 9.1% sales growth to €124m, with those coming from Spain increasing by 5.2% due to distributor Zadibe’s addition of new brands Frangelico and Carolans in the market.

International sales grew by 19%, led by Licor 43 in Northern Europe (Germany and Holland), Brazil, Australia, Mexico and the US.

“These results are the fruit of a strong commitment in recent years to internationalization and the routes-to-market investment, and also significant increases in marketing investment,” the group said.

The new plant will also house a special “sensory area“ for Licor 43 – so named for the 43 herbs and spices blended in the spirit – called Experiencia 43, which set in a Mediterranean environment will highlight the liqueur’s 90-year history.

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