Calvados Boulard launches two new expressionsBy Chloe Ware
Calvados Boulard is launching two new premium expressions in the UK: Boulard Auguste and the Boulard Extra.
With 188 years of Boulard family tradition, the Calvados is produced and aged by Boulard cellar master, Richard Prével, using Pays d’Auge apples, which is then double distilled and matured in French oak barrels.
The Boulard Auguste, which has an RRP £180, is presented in a gold case, with gold labelling and features a 24-carat gold stopper.
The Calvados itself is one for “all palates” with notes of honey, vanilla, grilled almonds and apple pie.
In contrast, the Boulard Extra, which is matured for seven years using a selection of the oldest Calvados, contains smoky notes most often associated with whisky, such as tobacco, caramel and liquorice.
The Boulard Extra is housed in a carafe designed by France’s first master glass-blower, with the contours of the glass made to look like apple wedges. It is presented in an elaborate mirrored triptych case and has an RRP of £420.
“Boulard Auguste and Boulard Extra are an excellent addition to the Calvados Boulard brand, cementing its position within the premium spirits market,” said Terry Barker, director of marketing at UK distributor Cellar Trends.
“We’re targeting premium retailers and bars across the UK and expecting it to be a strong favourite not only with fans of Calvados but also with whiskey enthusiasts.”