Auchentoshan reveals new core range packaging

Two of Auchentoshan’s core expressions have received a packaging makeover, taking its cues from the exclusive travel retail range launched last year.

Auchentoshan’s redesign takes its inspiration from the brand’s travel retail exclusive range

As well as increasing the brand’s shelf stand-out, the refresh is designed to highlight Auchentoshan’s premium qualities as well as educate consumers about Auchentoshan’s unique triple distillation process, wood maturation and tasting notes.

The package also highlights the single malt Scotch’s heritage with use of illustrations on all three sides to bring the story of the whisky to life.

“We are delighted with the new pack design and feel it will provide consumers with a greater understanding of how we make our whisky and most importantly, how it will taste,” said Auchentoshan brand manager, Jennifer Meenan.

While the brand name now appears on the label in a more stylised font, standing out in white against the grey label, the bottle shape will remain the same.

The brand’s travel retail range, launched in March 2012, focuses on the themes of oak and wood, elements intrinsic to Auchentoshan’s production.