Top 10 spirit launches in April

7th May, 2013 by Andy Young

From Pimm’s to whisky and from craft gin to Playboy Vodka, April saw a wide range of new products launched.

Bowmore Tempest 4Drinks giant Diageo released its first-ever Pimm’s special edition in April with Pimm’s Blackberry and Elderflower will be released in 700ml and one-litre formats in the UK on- and off-trade from the end of April.

In the whisky world Bowmore continued its recent innovations work, with the release of Tempest 4. This is the latest in a series of small batch, cask strength whiskies from the Islay distillery.

In all areas of the drinks industry “craft” appears to be the boom area and gin is no different. Created by Ross William Butler on his speedboat while docked in London Docklands, Butler’s Gin was inspired by a Victorian recipe and launched in April.

And the Playboy brand continued its expansion through a range of consumer goods, with the launch of Playboy vodka. The super-premium vodka is produced in the Philippines by VuQo

Click through the following pages to find out more about these and other spirits launched in April.

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