Flashmob launches Pimm’s arrival in Greece

Hundreds of people gathered in a flashmob in Athens on Friday to mark the launch of Pimm’s in Greece.

Iconic British spirits brand Pimm’s is launching in Greece, its first European market outside the EU

Iconic British brand Pimm’s is launching in 3,000 bars and cafés across the country – the first European market outside the UK to welcome the spirit drink.

The Diageo-owned brand intends to tap into a growing trend amongst Western Europeans for an early evening drink, and plans to roll out the product to several more markets later this year.

To mark the event, a ‘Pimm’s O’Clock’ double decker bus, known as the ‘Friendship Bus’, arrived in Athens after a 336-hour journey from Britain.

Over the next two months the bus will tour the country to ‘bring friends together’. From Athens to Thessaloniki, consumers will be able to jump on board to take part in ‘the ultimate Friendship Test’, while listening to classic British hits and enjoying Pimm’s.

Passengers will be entered into a competition to win a trip to London with their two best friends, and the winner will be announced on International Friendship day, on 30 July.