Beefeater 24 calls for artists to design limited edition

30th May, 2013 by Becky Paskin

Beefeater Gin is inviting British designers to create a hand-drawn illustration for the packaging of a new limited edition Beefeater 24.

Beefeater 24 Johanna Basford

Can you follow in Johanna Basford’s footsteps and design the next limited edition Beefeater 24 bottle?

The competition is inviting UK-based designers to create a new motif for the super-premium brand extensions packaging along the theme of ‘Distinguished British Country Chic’.

Three finalists will be chosen to present their designs to the judging panel, with the winner receiving a bursary prize of £1,000, plus their design printed on the 2014 limited edition pack.

To launch the contest, Beefeater has released 500 bottles of Beefeater 24 presented in a gift box designed by ink illustrator Johanna Basford. The hand-drawn design features an intricate peacock motif inspired by the 12 botanicals and teas included in the Beefater 24 recipe. The Johanna Basford bottles are not available for sale.

“Beefeater 24 is imbued with artisanal qualities, from the bottle design inspired by the arts & crafts movement to the spirit itself, which is based on a recipe that took 18 months to develop and is made from hand-selected botanicals,” said Paco Recuero, global brand director of Beefeater. “A partnership within the arts community is therefore a natural extension for the brand and we cannot wait to see the designs and interpretations that this British country theme will inspire for next year’s limited edition.”

The competition is open to UK residents until 7 July 2013. Entries should be sent to inspired@beefeater24.com, and more information and inspiration can be found at www.beefeater24inspired.co.uk.

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