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Rare Ballantine’s 40YO displayed in Schiphol airport
Travellers through Amsterdam’s Schiphol Airport will have the opportunity to buy one of two bottles of €6,000 Ballantine’s 40 Year Old.
Two bottles of Ballantine’s 40-year-old are being displayed at Schiphol airport
Just 100 bottles of the extra-aged Ballantine’s blend are released each year and, from April, two will be displayed in a glass cabinet at Schipol Airport.
The bottle itself has an etched Ballantine’s crest alongside the signature of master blender Sandy Hyslop and is finished with a sterling silver stopper, collar, seal, label and base cup crafted by world-renowned British silversmith Richard Fox.
The bottles have been made available for purchase by Pernod Ricard Travel Retail Europe.
“It has been great to work with Schiphol Airport Retail in supporting the Ballantine’s brand; showcasing Ballantine’s exceptional 40 Year Old and drawing travellers in store,” said John Smailes, marketing director at Pernod Ricard Travel Retail Europe.
“It is not every day that passengers passing through Amsterdam’s key airport have the opportunity to add such a rare and premium whisky to their collection, and we are expecting this unique addition to generate some real excitement and interest in store.”
Ballantine’s 40 Year Old is a 43% abv Scotch, blended using limited amounts of rare aged whiskies in Ballantine’s inventory. The outcome is an exceptionally rare and collectible whisky that is “complex and fruity” with notes fruitcake, cinnamon and root ginger.
Earlier this month, Ballantine’s unveiled its 10-bottle limited edition Championship Blend.