Bacardi brings luxury Cognac to the US

Baron Otard will receive its Americas travel retail premiere when it is showcased at IAADFS Orlando next week. 

Luxury Cognacs by Bacardi’s Baron Otard

Bacardi Global Travel Retail is continuing to raise the global profile of the luxury boutique Cognac by launching it at the Duty Free Show of the Americas held in Orlando, Florida from 7 to 10 April.

Those attending the IAADFS show will be introduced to the finest Baron Otard Cognacs including Baron Otard VSOP, Baron Otard XO Gold, Baron Otard Extra 1795 and the ultimate expression, Baron Otard Fortis et Fidelis.

“We’re looking forward to introducing our key customers to the exceptional quality of Baron Otard cognac,” said Leigh Irvine, Americas regional director for Bacardi Global Travel Retail.

“The time is definitely right to throw the spotlight on Baron Otard and demonstrate our commitment to driving awareness of the brand throughout the Americas.”

Baron Otard is aged in the historic cellars of Château de Cognac where the thickness of the ancient walls and the proximity of the River Charente guarantee a constant temperature and ideal humidity. These ageing conditions create the very specific, smooth, round taste of Baron Otard Cognac.

The Americas debut of Baron Otard follows its biggest ever travel retail showcase in the World Duty Free store at London’s Heathrow Airport earlier this year.

This is not the first Cognac for Bacardi to launch in the US. Last year D’Ussé was released to shake up the sector dominated by Hennessy, Rémy Martin, Martell and Courvoisier, and was backed by music and style mogul Jay-Z.

Baron Otard Cognac will be rolled out across Americas travel retail from this month.