Three Olives releases Marilyn Monroe vodkaBy Becky Paskin
Three Olives Vodka has partnered with the estate of Marilyn Monroe to release a limited edition strawberry-flavoured vodka.
Available in the US from this month, the new Three Olives’ Marilyn Monroe Strawberry Vodka is described by the brand’s US importer Proximo Spirits as being “symbolic to Marilyn’s sweet, flirty, luscious and sultry personality”.
“More relevant today than ever before, Marilyn Monroe lived a life and left a legacy that continues to excite fans all over the world,” said a spokesperson for Proximo.
“Representing the spirits industry, we are excited to join other industry trades and brands to honor this legend’s iconic Hollywood elegance. Three Olives Vodka’s new Marilyn Monroe Strawberry is a perfect, sophisticated addition to our brand’s existing premium vodka flavor portfolio.”
Described as tasting like strawberries with a hint of cream, the new flavour joins Three Olives’ existing extensive range with an RRP of $21 per 750ml.
It’s not the first time Three Olives has partnered with a celebrity. It’s latest advertising campaign – the brand’s biggest to date which cost US$20m – features British actor Clive Owen in a series of England-based portraits.
In January 2011 Authentic Brands bought the rights to exclusively use the Hollywood actress’ likeness and name on a variety of products.
Since then, Authentic Brands CEO Jamie Salter said the company would be moving the Monroe brand away from tacky “souvenir-type stuff” and more in association with luxury goods.
Brand associations have involved Dior, Dolce & Gabbana, MAC Cosmetics and Marilyn Monroe Cafes, a group of high-end coffee shops.
In 2012 Forbes named Monroe as the seventh highest earning deceased celebrity, with an estate worth US$10m. The actress, famous for leading roles in Some Like It Hot and The Seven Year Itch, passed away in 1962 at the age of 36.